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Asaya, a leading skincare start-up, has recently secured an impressive Rs 12 crore in seed funding, spearheaded by OTP Ventures and Huddle Ventures, with additional support from Eternal Capital. This substantial investment marks a pivotal moment in Asaya's growth trajectory, enabling them to expand their product line tailored specifically for melanin-rich skin types and significantly scale their customer base. The announcement of Asaya's Rs 12 crore seed funding round signifies a major milestone for the company, positioning them for accelerated expansion in the competitive skincare market. With plans to enhance their research and development efforts and bolster market reach, Asaya is poised to meet the rising demand for specialized skincare solutions aimed at diverse melanin-specific needs.