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Titan Co. is making waves in the fragrance market with its launch of affordable perfumes priced under Rs 2,000. Catering to a younger, price-sensitive demographic, the new line aims to elevate consumer choices from traditional deodorants to sophisticated scents. With ambitious sales targets and a strong e-commerce strategy, Titan is poised to seize a significant share of the rapidly growing Indian fragrance industry. Dive into the details of this exciting venture and what it means for savvy shoppers.