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TVS Motor Company has teamed up with CSC Grameen eStores to leverage their vast network of Village Level Entrepreneurs (VLEs), enhancing the accessibility and reach of their commercial vehicle lineup, including models like the TVS King Deluxe and Duramax. This strategic collaboration enables CSC Grameen eStores to list and facilitate the purchase process of TVS Motor’s 3-wheelers, bridging the gap between urban manufacturers and rural consumers through digital empowerment initiatives backed by the Government of India. CSC Grameen eStores, initiated by CSC eGov, serves as a crucial platform for digitally empowering Indian citizens by providing access to a wide array of products and services, now including TVS Motor’s robust commercial vehicle range. By integrating their commercial vehicles onto the CSC e-store platform, TVS Motor aims to expand market penetration and improve customer engagement, tapping into the grassroots presence and local expertise of CSC Village Level Entrepreneurs (VLEs) across India.